Season at a glance
18–24
Shows per season
Dec – Mar (16 weeks)
6–8
Resort venues
Verbier, St. Moritz, Davos, Zermatt, Gstaad, Saas-Fee, Crans-Montana, Engelberg
60–120
Seats per show
Hotel bar / lounge format
CHF 35–65
Ticket price
incl. drink, alpine premium
2–3
Acts per show
headliner + support
CHF 4k+
Revenue potential
per sold-out show
Typical season calendar (16 weeks)
Dec
Jan
Feb
Mar
Apr
Wk 1
–
Verbier
Davos
Verbier
–
Wk 2
–
✈ travel
Zermatt
Crans-M.
–
Wk 3
Engelberg
St. Moritz
Half-term!
✈ travel
–
Wk 4
Gstaad
Saas-Fee
Half-term!
St. Moritz
season end
Show night
Travel day
School holiday peak (double capacity)
Target venues — opportunity rating
W Verbier
Verbier — 5★
~80
seats
Int'l
crowd
★★★★★
opportunity
Ultima Gstaad
Gstaad — 5★
~60
seats
Luxury
crowd
★★★★★
opportunity
Kempinski Engelberg
Engelberg — 5★
~100
seats
Family
crowd
★★★★
opportunity
The Chedi Andermatt
Andermatt — 5★
~80
seats
Mixed
crowd
★★★★
opportunity
Six Senses Crans-Montana
Crans-Montana — 5★
~70
seats
Wellness
crowd
★★★
opportunity
Grace La Margna
St. Moritz — 5★
~60
seats
Prestige
crowd
★★★★
opportunity
Tour circuit options
The Western Loop
4 shows — 5 days — 1 act
Zürich (depart)
Day 1, morning — 2h drive
Gstaad
Day 1, evening
● Show night — Ultima Gstaad
Crans-Montana
Day 2, evening — 1.5h drive
● Show night — Six Senses
Verbier
Day 3–4 — 1h drive
● 2× Show nights — W Hotel
Zürich (return)
Day 5, morning — 3h drive
The Graubünden Express
3 shows — 4 days — train-friendly
Zürich HB
Day 1, morning — direct train
Davos
Day 1, evening — 2h train
● Show night
St. Moritz
Day 2–3 — Glacier Express
● Show night — Grace La Margna
Saas-Fee
Day 3, evening — bus + train
● Show night — The Capra
Zürich return
Day 4, morning
Half-Term Blitz
6 shows — 7 days — Feb school hols
Engelberg ×2
Mon + Tue — family crowd
● Kempinski — kids' club tie-in
Andermatt ×2
Wed + Thu — shoulder dates
● The Chedi
Verbier ×2
Fri + Sat — peak weekend
● W Verbier — full capacity
~CHF 20k+ revenue week
Best week of the season
The hybrid model — how it works
The Sponsorship + Public Ticket Model
Recommended
Hotel contributes
✦ Venue space (bar / lounge)
✦ Accommodation for 2–3 comedians
✦ Staff to run the room
✦ Promotion to guests (concierge, app, room cards)
✦ Optional: complimentary drinks for performers
✦ Accommodation for 2–3 comedians
✦ Staff to run the room
✦ Promotion to guests (concierge, app, room cards)
✦ Optional: complimentary drinks for performers
Hotel guests get
✦ Free entry (included in stay)
✦ Reserved seating priority
✦ "Exclusive" feel — part of the hotel experience
✦ English-language entertainment (rare in Alps)
✦ Reserved seating priority
✦ "Exclusive" feel — part of the hotel experience
✦ English-language entertainment (rare in Alps)
Public tickets
✦ ~30–40% of seats sold externally
✦ CHF 35–55 per ticket
✦ Sold via Eventfrog / hotel concierge
✦ Walk-ins from resort visitors
✦ Drives bar revenue for hotel
✦ CHF 35–55 per ticket
✦ Sold via Eventfrog / hotel concierge
✦ Walk-ins from resort visitors
✦ Drives bar revenue for hotel
IN YOUR FACE earns
✦ Hotel sponsorship fee: CHF 1,000–2,500
✦ External ticket revenue: CHF 800–1,500
✦ Accommodation saved: ~CHF 300–500 value
✦ Total per show: CHF 2,000–4,000
✦ External ticket revenue: CHF 800–1,500
✦ Accommodation saved: ~CHF 300–500 value
✦ Total per show: CHF 2,000–4,000
Revenue model per show
Per Show — Hybrid model
Hotel sponsorship fee
CHF 1,500
External tickets (~30 seats × CHF 45)
CHF 1,350
Headliner fee
– CHF 800
Support act fee
– CHF 300
Travel (accommodation covered by hotel)
– CHF 150
Promoter / IN YOUR FACE net
≈ CHF 1,600
Accommodation for comedians covered by hotel = significant cost saving vs. pure ticket model
Season revenue (18 shows)
Note: Peak scenario includes February half-term premium pricing and multi-show hotel residency deals with higher sponsorship fees.
Season revenue & profit — by scenario
Full season (18 shows) — Revenue vs. Profit after all costs
Costs per show: comedian fees CHF 1,100 + travel CHF 150 + misc CHF 100 = CHF 1,350 fixed costs/show
Gross revenue
Net profit
Conservative
12 shows
CHF 18k
profit CHF 3k
17% margin
Mid-tier
18 shows
CHF 29k
profit CHF 6.5k
22% margin
Strong
20 shows
CHF 45k
profit CHF 20k
44% margin
Peak / Feb blitz
24 shows
CHF 60k
profit CHF 30k
50% margin
Sales pipeline — who to sell to and how
Stage 1 — Anchor Hotels
Land one flagship deal
One confirmed anchor hotel gives you proof of concept, accommodation, and a calling card for every other pitch.
W Verbier
PRIMARY TARGET
Largest English-speaking crowd in Swiss Alps. W brand is entertainment-forward. Contact: F&B Manager or Guest Experience Director.
Kempinski Engelberg
CLOSE TO ZÜRICH — EASY LOGISTICS
Large family hotel with kids' club and existing entertainment programme. 1.5h from Zürich. Contact: Entertainment / Activities Manager.
Stage 2 — Tour Hotels
Build the circuit
Sell to 3–4 more hotels per season. Use anchor hotel as social proof. Offer a "circuit package" — one booking for 2+ dates across the season.
Ultima Gstaad
Gstaad — luxury crowd
★★★★★
The Chedi Andermatt
Andermatt — growing resort
★★★★
Grace La Margna
St. Moritz — high net worth
★★★★
Six Senses Crans-Montana
Crans-Montana — wellness
★★★
Stage 3 — Scale
The full circuit
Once you have 3+ confirmed hotels, pitch a branded "Alpine Comedy Season" package to hotel groups (Marriott/W, Kempinski) at a multi-property level.
Robinson Club Arosa
Already runs shows and discos. Highest-volume family audience. Perfect for a recurring weekly slot. Contact: Entertainment Manager directly.
Villars Palace
Has a nightclub on-site, which is unusual for Swiss Alps. Ready-made late-night show slot. Younger luxury crowd.
Pitch timeline for Season 2025/26
Apr
First contact
Email F&B / Entertainment Managers at W Verbier + Kempinski Engelberg
May
Pitch meetings
In-person visits to anchor hotels. Bring show reel + Zürich audience metrics
Jun
Contracts
Sign anchor deal. Hotel budgets for winter entertainment are set in summer
Sep
Circuit hotels
Use anchor as proof. Close 3–4 more hotel deals for the circuit
Nov
Lineup confirmed
Book comedians, confirm dates, open external ticket sales via Eventfrog
Dec
Season opens
First show. Document everything — video, testimonials — for year 2 pitch
Key strategic considerations
🎿
Target the après-ski window
Shows at 19:30–20:00 catch guests before dinner. The W Verbier and similar properties already have evening programming slots available.
🇬🇧
British market is gold
Verbier, Zermatt and Saas-Fee have large British expat and tourist populations. English comedy is a natural fit with near-zero language barrier.
📅
Half-term = jackpot
UK and Swiss school half-term weeks (Feb) double or triple the affluent English-speaking audience. Plan your highest-capacity shows in that window.
🤝
Sell it as guest experience
Frame the pitch as adding value to hotel guests' stay — not as a ticketing operation. "Your guests get exclusive English-language entertainment" lands better than "we'll sell tickets in your bar."
🎭
Bring your Zürich track record
150+ shows and 3,000+ tickets sold is a strong proof point. Hotels want credibility. Lead with the numbers in every pitch.
📞
Right contact at each hotel
F&B Manager or Guest Experience Director, not the general manager. They own the evening entertainment budget and have the most to gain from adding a novel programme.